Tuesday, April 30, 2019

Digital Marketing Techniques Essay Example | Topics and Well Written Essays - 3500 words

Digital Marketing Techniques - Essay ExampleApart from this, the report give as well try to illustrate a suitable communication strategy by which the company fuel satisfy its needs through the use of digital media. Table of Contents Table of Contents 3 Introduction 5 Market Analysis 6 Market question 6 Competitors Comparison 8 Target Segmentation 9 Management Issues of Mobgets 10 Communication Strategy and Rational 11 dishonor Awareness 13 Driving web traffic 13 Conversion 13 Budget partitioning and timeline 14 Conclusion 15 References 16 Bibliography 21 Appendix 1 24 Appendix 2 25 Appendix 3 26 Appendix 4 27 Introduction Digital market can be defined as the process of merchandising by which the product is placed on the digital platform and making it available for the millions of users. In other words, digital marketing way of promoting products and function via online distribution channels to attain the customers cost-effective and timely manner (Mobilestorm, n.d.). It is al so known as net income marketing (Miller, 2012, what is digital marketing). The world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with for each one other (Jones & Ryan, 2012, p.viii). People are accepting the digital technology in arrange to communicate in ways and are flawlessly integrating it into their daily lives. In digital marketing companies promote their brands by making the use of social media, Television. Internet, radio, search engines and other forms as well. In the context of smartphones, they are also mobile phones but built on a mobile computing platform (Artilib, 2011). Smartphones are characterized by the advanced ability of computing and strong internet connectivity (Psypost, n.d.). Companies hugely make use of the digital marketing in order to sell the applications of a smartphone. A mobile application is a software which is use by the operators for different applicative functions ( Reif, Wang & Nieto, 2009, p.194). Mobile applications generally help the users by linking them to internet services. In order to do a market analysis of the company SWOT will be used as the tool to showcase the present market situation of the company as it offers many benefits (Hartline & Ferrell, 2012, p.122). Market Research Marketing Research is a procedural design, collection, evaluation and presenting the data and findings into a meaningful information (Dutka, Breen & Blankenship, 1998, p.7).

World War II through the 1970s Research Paper Example | Topics and Well Written Essays - 750 words

World war II through the 1970s - Research report card ExampleThe very first effect was the development of an anti-war attitude and a general decline in patriotism among a considerable proceeds of Americans. The res publica witnessed many protests resembling the Chicano Moratorium that marred the integrity of the nation. Since then, the nation has been ideologically split into two spheres in all military activities. Also, it grows necessary for Presidents to select such generals and admirals who be ready to carry out the military policy laid out for them. Also, the Presidents never get the risk to get the people united blush in war situations. The political impact of the war is unambiguous from the fact that the War Power Resolution was enacted by the Congress to forbid the President from sending forces abroad without the consent of the Congress. According to Albert and Henderson (2002, 56-57), the war resulted in the incorporation of an anti-war sentiment and a Vietnam sy ndrome as prove by films, magazines and social movements. The Civil Rights Act too had profound impact on the American society, prudence and farming. An immediate effect was the improvement in the education levels of the African American students. In the opinion of Donohue tether and Heckman (1991), a similar trend was visible in gender equality too and the legislation as well resulted in a significant improvement in the average income of blacks. Also, it considerably improved the work surround for the immigrants. Thus, all these years, America remained an attractive destination for immigrants, which has both positive and negative consequences according to the scholars. Because of this race-friendly legislation, America has become a society with various races ranging from whites, Asians, American Indians, Hawaiians, and pacific islanders. This resulted in the development of a vibrant culture that has wide variety in music, literature and all other art forms. As the World War I ended, America realized the heavy loss it incurred as a result of the involvement in the war. Realizing the fact that the war was a disastrous mistake, the nation introduced a number of Neutrality Acts, and stayed away from issues like the Japan invasion of Manchuria, German effort to raise arms, and Italys invasion of Ethiopia. Secondly, America was facing the brunt of the neat Depression that had a traumatic effect on the nations economy. So, America was unable even to think about another war in the imminent future. Thirdly, America had peace treaties with a number of nations ranging from Britain, Japan and France. So, America was not willing to show more attachment towards any nation as it would dissatisfy the others. As Macdonald, Holden and Andener (1988) point out,women played a significant role in support of the American Military. Firstly, many women joined the nurse corps and the armed forces so that the men could be deployed in the charge front. Also, many women volunteer ed to run the government during the crisis. Secondly, females readily accepted the traditional male jobs in factories when the factories were set for war production. Thirdly, women activists engaged in activities like social fundraising and blood collection for war (p.23). The first breakthrough (as cited in (Lawnix. Com, 1954), came in the year 1954 in the form of a Supreme Court ruling in embrown v. Board of Education of Topeka that setting separate educational facilities for blacks and whites is unconstitutional. It was this ruling that gave way to the civil rights movement. The abet important breakthrough was the Voting Rights Act of 1965 that ensured voting rights for the blacks. As Ryan (2010) points out, the first political awareness came in the realization that America is fully of

Monday, April 29, 2019

Thinking Blues Essay Example | Topics and Well Written Essays - 750 words

Thinking Blues - Essay ExampleThis first encounter as he calls it and the many that followed brought on the realization that there was a palpable tension between the author and separate nighttime pedestrians especially women just because he was black.He became thoroughly familiar with the language of fear at bottom a year of his coming to Chicago. He intentional to expect car-drivers stopped at traffic lights to hurriedly lock their car doors as he crossed in front of their cars on dark, lonely intersections.He learned to deal with pedestrians preferring to cross to other side of the street rather than have to pass him. He suffered unpleasantries with people like policemen, bouncers etc whose job it is to keep troublemakers at bay.To keep his peace of mind the author has learned to control his anger at organismness mistaken for a criminal every now and then. In actual fact he makes it a point to make elaborate gestures of being peaceful and on the right side of the law likening his various ways of assuring his victims to the cowbell worn by hikers in bear country.Through his essay the writer brings forth very clearly the dilemma and dangers that are confront in public spaces in urban America by black men who do not conform to the stereotype of being themselves dangerous or come outside the law.Black Men and Public Space, by Brent Staples is an essay that illustrates the above thesis very poignantly. His hurt more than indignation at being perceived as dangerous simply because he was big, burly and black is palpable through out the essay.The essay begins with the words, My first victim was a woman- white. (Staples, para1) In actual fact, it is the author himself who was victimized. Soon later he arrived in Chicago as a young graduate who by his own admission price was timid, a softy, a good boy and one who doubted the virtues of intimidation got wrongly suspected of being a mugger

Sunday, April 28, 2019

Data Analysis Assignment Example | Topics and Well Written Essays - 1000 words

selective information Analysis - Assignment ExampleHowever, this role is poorer than different parts of U.S. This feces be seen from the economic characteristics of the state. The fair family income in this region is $36,299, whereas in the other parts of the U.S, the intermediate income is $50,046. This again reiterates the point that this region is poorer than other U.S regions and luxuries wont do well in this region. The products that should be developed for this region should be necessities analogous food, basic c rophyhing and other necessary household items. Another piece of statistic that shows that luxuries cannot prevail in this region is the fact that almost 25% families are living below poverty lines in the region. The total U.S average below poverty lines is only 9%. This shows that designer goods and luxuries wont do well in this region. However, this region is at par in terms of education with 24% of the people having bachelors degree, which is equal to the U.S national average. In short, this market can be served well if the goods produced for this region are brasslike and are less costly.The median age is about the same in Chicago and the U.S. This shows that same products can be offered to this region as being offered in the rest of U.S. The median of Chicago 34.1 years, whereas in 35.3 years. This shows the population pattern is more of less very same, and the products that are offered in the inbuilt U.S region can be offered to the region 60616.In Chicago around 79% of the population is above18, whereas the figure reduces to 75% in the entire U.S.A. This can be used by marketing experts when devising the adverts for their product. They should keep in mind to coerce adverts which are factual because the majority of the population is mature. Here, the information should not be incorrect, because then a lot of people will not buy the firms product. Overall, the chunk of population above 18 is quite similar, but in Chicago the share is higher and as a result advertisers should lay claim into

Saturday, April 27, 2019

Metaphysics of Philosophy Research Paper Example | Topics and Well Written Essays - 2000 words

Metaphysics of Philosophy - Reoceanrch newsprint ExampleThe figure is around two times the level of global melting for the 100-year period from 1905 to 2005 (UNIPCC 30).The UNIPCC expound the earths warming as unequivocal and reported that this is evident in the widespread warming of snow and ice and rising global average sea level (30). Global average sea level has been rising from 2.4 to 3.8 millimeter per year or at an average of 1.8 millimeter per year from 1993 to 2003 (UNIPCC 30). Arctic sea ice extent has been decreasing from 2.1 to 3.3% per decade or at an average of 2.7% per decade (UNIPCC 30).In the ongoing global warming, although the ocean is taking up 80% of the additional heat, the land regions have warm faster than the oceans (UNIPCC 30). The warming is definitely affecting the fishes and the living organisms of the worlds oceans as well as the entire earths plant and animal kingdoms or the globes flora and wildcat in technical terms. The ability of humanity to d erive or produce food from the planet is around likely affected. The UNIPCC confirmed that in that location ar shifts and changes in algal and zooplankton abundance in oceans and lakes (31). There are also effects on coral reefs (UNIPCC 31). The UNIPCC also noted that one effect of global warming is an early spring and related events such as leaf-unfolding, bird migration and egg-laying (33).The UNIPCC also reported that with global warming, there is an excess heat-related mortality in Europe and changes in patterns as well as sources of infectious diseases (33). catch and travel seasons are affected (UNIPCC 33). The rise in sea level is also contributing to losses of coastal wetlands and mangroves as well as to the increasing damage from coastal flooding in numerous areas (UNIPCC 33).The UNIPCC has solid evidence on global warming and climate change. It studied

Friday, April 26, 2019

John Locke and property righs Essay Example | Topics and Well Written Essays - 750 words

John Locke and property righs - Essay ExampleThis position allowed Rawls to address two contemporary issues that are equally important but also tend oppose each others enamors freedom and equality. The Rawlsian theory of justice is influenced by Humes ism with its critique of justice, that which prioritizes conventions and universal meaning (Forbes, 1985, 68). Hume talked somewhat artificial justice and Rawls coined the so-called artificial device or the original position, which is used to curb justice. It also takes inspiration from Kantian principles, which emphasize moral nobility and the complexity and richness of human brio and experience. The beauty of Rawls philosophy is its simplicity. The challenge of including the interests of the whole or the large number as well as those of the individuals was addressed assuming a degree of ignorance in order to attain a desired fairness. It first rejects everything in order to get to the bottom of fairness, and justice is then deter mined. What this means is that akin(predicate) crimes would have antithetical resolutions because the conditions and parties in each crime are different. Also, there are crimes that in traditionalistic justice could easily be punished because it fits a conventional mold. Let us suppose that a man is accused of racism because he calls someone a Negro, along with several(prenominal) derogatory remarks. Rawlsian philosophy does not jump into conclusion and, instead, tries to understand the situation according to several approaches and involves the reflection on several case-specific vari up to(p)s. The original position is the first of these and the second is what Rawls referred to as reflective equilibrium. In explaining the concept, Rawls (1999) stated that justification is a matter of the mutual support of many considerations, of everything fitting together into one coherent view (19). This approach to justice is radically different from the current system used in most societie s. However, it depicts a framework that indicate a highly effective process because it determines and metes out justice within the context of the circumstances of the parties involved. This aspect covers the many different conceptions and interpretations of justice. For instance, retributive justice emphasizes the proportionality of the punishment to the crime act so that it is not greater or lesser than the harm perpetuated. There is also the case of revitalizing justice, which follows a more benign framework, focusing on healing as the more preferable consequent for all stakeholders involved including the victim and the offender. Rawlsian philosophy breaks through the differences of these other theories by identifying the fundamental variable in determining justice and work its way from there. By focusing on fairness and the contexts behind actions, Rawls was able to develop a more inclusive model. While Rawlsian philosophy has earned accolades and recognition, it also has its share of criticisms. wiz of the most important is his focus on the individual. For example, if a system of justice will follow the reflective equlibrium model there are those who point out that it would involve several judgments and doctrines based on different backgrounds of those involved, resulting to an almost infinite number of equlibria (Maffettone, 2010, 139). The critics come from all philosophical inclinations. There are those coming from